IDs of those who converted and previewed

[whatappnumber12]

Instead — visited the site later and purchased the shoes. To track post-view conversions, you need: add a pixel tag to the advertising creative, which collects information about the users to whom the advertisement is displayed; set a tracking code that registers traffic; connect DCM to Google Analytics. The analytics system will detect the relationship between the the banner. CPV is the cost of viewing an ad The metric is relevant for video advertising and helps to find out how much the advertiser pays for user interaction with the ad.


A view is counted when a viewer has watched a video in its entirety or performed a Montenegro Email List action, such as clicking on a tooltip or overlay with a CTA. The parameter helps the competitor to understand the capacity of the ad and the audience's interest in it. If there is an increase in CPV , this indicates that the videos need optimization (the video should be shortened or made in a different format), as well as the growth of competition. You can view the indicator in the statistics of advertising offices. VTR — rate of views of video ads One of the key metrics of video advertising effectiveness.



VTR shows the ratio of complete video views (or interactions with it) to user impressions of the video. The data helps determine how relevant the ad is to the audience and whether it needs to be optimized. The higher the VTR , the more interesting the advertising creative for CA. The VTR option is displayed in Google Ads. Determination formula: number of views / number of impressions * 100%. For example, the video was displayed 800 times, 150 users watched it to the end - 150 / 800 * 100% = 19% - the ratio of complete views of video advertising.