Google My Business Employee Data Ensures Online Consistency

[sanjoy]

Topic Authority: Source Reliability Google wants to rank pages from trusted sources, and that goes way beyond backlinks. How can we know? Here we will use measurements from a employee data reputable tool: Ahrefs. Below are the metrics taken from ahrefs for the top results for “preparing cast iron utensils”: google ranking factors 07 ahref metrics authority 10 google ranking factors you should not ignore Based on metrics alone, you'll have a hard time understanding why these first two results outperform the third. Both have fewer backlinks, fewer referring employee data domains, lower UR scores, and appear on lower authority websites. But if you look at the sites, it makes sense… The third site is a generic cooking and lifestyle blog, while the first two sell cast iron cookware and nothing else.

In other words, the top two sites have what we like to call “ topic authority ”. Here is another example: Google Ranking Factors 08 Thematic Authority 10 Google Ranking Factors You Shouldn't Ignore Based on the parameters alone, the first result should not exceed the second. It is weaker in all traditional SEO senses. The employee data most likely reason for its ranking is “ topic authority ”. It focuses solely on cleaning, while the second-place site is more broadly focused on housekeeping. But is there any evidence that “topic authority” is a ranking factor other than anecdotal? Absoutely ! First, Google's search quality guidelines mention something called “E A-T”. It means expertise, authority and reliability. Call us crazy, but we believe that no site can demonstrate these three things for every topic. This is probably employee data why Google's SEO starter guide states: Build expertise and a trusted reputation in a specific area . E A-T is not a direct ranking factor, but Google's algorithms are designed to rank pages from websites that follow the E A-T. Next, pages on websites narrowly focused on a particular topic will have more internal links from pages on similar topics. Internal links to pages not only increase their authority, but also help Google understand what they are talking about.

Third, there is evidence to suggest that a employee data site's perceived authority depends on applying for this Google patent . Bill Slawski explains more here . WHAT IS IMPORTANT TO DO: Don't post content about anything and everything. Focus on one area and build a reputation (eg laptops, not just technology). You can always branch out later. Visitor search intent Google does not rank each “type of content” the same for each search. For example, someone who searches for “buy dresses online” is in buy mode. She wants to see the products she can buy. This is why Google displays e-commerce type pages. google ranking factors 01 search intent 10 Google ranking factors you should not ignore On the other hand, a person looking for “how to tie a tie” is in learning mode. She wants to know how to tie one, not buy one. This is why Google displays blog posts.