Analytics & COVID-19: impacts email list and changes for LeMonde.fr

[sanjoykumar]

Following the publication of our guide to digital analytics for the media sector , we offer a series of articles on specific topics of the digital publishing market and its changes. You can find our first two email list blog posts in the series on ad blockers and retention optimization strategies at any time . Since the birth of the Internet, consumers have had access to free online newspapers and magazines. However, in recent years, more and more online publishers have turned away from this advertising-funded journalistic model to offer paid content, which responds to a growing demand email list from the audience. This blog explores different approaches to subscriptions and paywalls. You will also discover the role of AT Internet in optimizing audience interactions with online publications.

What is a paywall? A paywall is a system that prevents users from accessing certain online content, except in return for the payment of a reading right of a few euros or a email list subscription. There are different degrees and levels of restriction (eg, publication, report or entire site). The metered paywall , for limited or metered access So- called soft paywalls , such as email list metered paywalls , give access to a certain number of free articles before requiring readers to become members in order to read other content. By adopting a datawall , companies can collect more information about their audience in order to develop customer profiles and personalize the experience: readers thus email list discover the types of content offered and form an opinion on the site. The effectiveness of paywalls with limited access has often been questioned. Indeed, these business modelsmay put off readers who already have access to an infinite number of multimedia sources.

They also promote attrition, as they "reward traffic generated rather than the outreach and prestige that comes email list from years of serious and honest journalism." In 2016, The Telegraph swapped its metered paywall for a freemium model because it couldn't tell the difference between its subscribers and readers accessing articles for free. Under these conditions, it is impossible to properly target its content and thereby retain its audience. The daily now applies a payment system that combines free articles and premium articles to generate more subscriptions. However, metered paywalls can be effective revenue models.