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[sanjoykumar]

Human intervention will always be necessary to link strategic requirements to indicators and exploit data technologies for informed decision-making. While the label “digital analytics” may become too restrictive, it will not go away as long as marketing buy email list and digital platforms exist. 4. How will analytics evolve? Two major trends emerge. On the one hand, organizations will increasingly harness the full power of data. On the other hand, analytics will be more embedded in the cultural structure of the company, particularly under the impetus of data-philic managers who have reached positions of responsibility. Both of these trends are propelled by data science and automation, which are driving various traditional analytics and BI tasks, such as reporting, into obsolescence.

It should also be noted that privacy legislation has not become a drag on the industry, contrary to buy email list some predictions. This does not prevent it from changing the game: by opting from the outset for data collection and processing processes that are both privacy-oriented and GDPR-compliant (thus transparent from a legal point of view and excellent quality), companies add value to their offer. All the departments involved must therefore align themselves with best practices, which facilitates exchanges be buy email list tween the various stakeholders; the objective is to implement intelligent and buy email listprecise data management, as well as analytical approaches adapted to the specific needs of the organization. The key to producing value and building relationships of trust with consumers? Team up with an ethical and privacy-friendly analytics provider . 5. What can you tell us about the Digital Analytics Hub and this year's virtual events in Berlin and Atlanta? The buy email list Digital Analytics Hub (DA Hub), of which AT Internet is a partner, is a series of international events that bring together the most eminent data specialists and leaders of large groups around the world.

For obvious reasons, DA Hub events will take place online this year. In this format, more than 40 round tables will be offered, led by analytics managers on the buy email list client side who will share their knowledge of the field. Strategic or tactical aspects, data or personnel management… participants will be able to take advantage of the opportunity to discuss their issues openly and frankly with the analytics professionals best placed to help them.