The Construction of a Detailed Specific and Clear Marketing Strategy

[mahi99]

The company orient the plan on budget and resources. These strategies will be operated with the right target, audience and efficiency. 8 types of basic marketing strategies businesses can apply To effectively plan, execute, and manage your strategy, you first need to understand the basic groups of marketing strategies. These include: Segmentation, brand positioning, product, competition, content, loyalty, direct marketing, and engineering. Segment Marketing Strategy This strategy is divided into 3 segments: differentiation, concentration and mass. Differentiation: Usually operated at a high cost, but in terms of efficiency, this strategy helps to satisfy the specific needs of each selected business segment. Focus Only the selected customer segment, this marketing campaign activity is only done on a defined scope, the research will focus on only a single audience group. Massive: Often used for overarching activities and strategies to reach a large number of customers.

Brand Positioning This marketing strategy involves determining consumer perceptions of the brand. Along with that are the company-oriented characteristics built into the perception of Vietnam Phone Number List customers. Positioning marketing includes: Benefits Based on the benefits services and products bring to customers. Category You can understand to determine the top position in a certain field. Price quality: Positioning on service/product quality with different pricing. Application How to use or apply the service according to its own mode of operation. Attributes That is, locate the characteristic attributes. Competitors Positioning through the process of comparing competitors' offerings, this is a classic marketing strategy. Thus with a positioning marketing strategy, the company needs to clearly identify the direction of the goal.




That is positioning the company, brand or consumer. The product strategy is formed based on the marketing mix strategy Marketing 4P. Product marketing strategy This strategy is formed based on the marketing mix strategy ( Marketing 4P ). It means using significant influence to achieve the commercial goals the company is aiming for. This strategy includes: Product Analyze the advantages and disadvantages of products in the business, competitive advantages and functions of services in the market. Price Analyze the price of competitors' products and make appropriate valuations for the services the business provides. Place Build and develop distribution channels for services and products. At the same time identify the main distribution channels as well as promote product distribution.