I eat? Looking for common behavior patterns. SIMILAR AUDIENCES TO ATTRACT NEW USERS: User visits your website and is added to a RLSA list (user list). User searches Google before or after being added Egypt Phone Number List to your RLSA list. Google users with similar search behavior who are not on your RLSA list will be added to a list of similar users. WHO DO WE WANT TO REACH? In this phase of the funnel we have two types of users: users who have never visited us and those who already know us but have never bought from us. What's new in Google Ads The system, according to Matilla, tries to find common patterns in people who have not visited us. In this way, in users who have never visited us, we will be interested in the expand phase.
On the other hand, in those who have visited but have not converted, they need a capture message. Therefore, depending on where the users are in the funnel, we will act in one way or another. ATTRIBUTION : Driven by mobile, user behavior is changing. 79% of users use their smartphones for research. 60% of the ads consumers identified as influencing a purchase were viewed on a mobile device. 75% of adults start an activity on one device, but continue or finish it on another. Therefore, Álvaro Matilla considers it essential to enable conversion tracking, that is, to understand if your page visitors are completing the actions you want them to take. In fact ask yourself: Have you ever booked a vacation in a single session, on a single device? Surely the answer was no, since the reservation process is likely to be much more complicated.