The truth, however, is that buy email database unsubscribes aren’t always a bad sign.

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Most of the time, an unsubscribe serves as a signal that unqualified buy email database users, or people who aren’t your ideal shopper or client, recognize they’re not a good fit. A software company that offers enterprise-level solutions, for instance, may see unsubscribes from users that realize your business provides software that far exceeds their current needs, so it buy email database doesn’t make sense to continue receiving sales communications from you. It doesn’t make sense for you to continue sending them emails, either. You pay to send those emails, and if that person works at a start-up, they probably won’t need your services for years.

If they do need your services in the future, they’ll likely re-enter the buy email database buying funnel — and if you’ve kept up your marketing initiatives — find you and your email campaign again. The average unsubscribe rate is below two percent, so if yours exceeds two percent, look into it. Like many of the myths about email marketing on this list, you shouldn’t ignore this myth completely. The average unsubscribe rate is below two percent, so if yours exceeds two percent, look into it. Factors like buy email database send frequency, content, and audience segmentation can all result in users unsubscribing, even if they’re qualified.

Create valuable emails targeted to your audience segments, and you’ll likely see a low buy email database unsubscribe rate. 5. 4 p.m. is the best time to send emails Sending your promotional emails at four o’clock in the afternoon may work wonders for your business. Your informational emails, however, may struggle to get opens during that time. That’s why it’s essential to test your send times. Experimenting with your send times can help your company achieve the best engagement rates, as well as get the most buy email database value from your different email campaigns, like for promotions, lead nurturing, and client retention. Use the industry’s recommended time, 4 p.m., as a baseline for your test efforts.