Use SEO to Optimize the Student Journey A higher education establishment has more in common with a standard business than you might think. Consumer goods and services represent a monetary investment Chile Email List for sure, but they’re also an investment in a person’s lifestyle and value system. The same can definitely be said of a great education. A student’s choice in higher education options is one of the most important decisions they’ll ever make, so they (along with their families) put a lot of time and effort into getting it right.
And just as a business’s buyers are on a buyer’s journey, students are on students’ journeys, as well. Use proven SEO tactics like ket research, keyword research, and segmentation to target prospective students at every stage of their personal student journey. Awareness: Address common concerns for those just starting to think about college Consideration: Get into options like financing, programs, and other incentives to give students that final nudge toward choosing a school Retention: Include resources for existing or returning students that can help them get the most out of their scholastic experience 2.