Conclusions In this eighth installment of the series of posts on Marketing Plan: Burundi Email List the essential business management tool , we are going to continue advancing in the development of the plan, to touch on a critical point, a point that a priori seems simple and easy to execute, but that in the day-to-day life of the business world, : the setting of objectives. With a poorly focused and written objective, we can throw the plan overboard!!!! Once we have analyzed the environment , the sector , the competition , the company, the key business data , the PEST matrix , SWOT and CAME , positioning .
.. it is time to decide what marketing goals we propose to achieve next year We count them as…. Clarifying concepts There are thousands of definitions of objectives, just put in Google , “objective definition” and you will get nothing more and nothing less than 4.63 million results. But what really interests us here at The Culture of Marketing is to define what the objectives are in a Marketing Plan and in this sense an accurate definition could be: “… the determined, quantified result, located in time and place, realistic and consistent; that is expected to be achieved with the implementation of a Marketing Plan …” Therefore, the objectives are the final result that is expected to be achieved through the application of the Annual Marketing Plan.