We think case studies are a great way to convince your audience and establish trust. For example if your brand has recently collaborated with another brand approach this other brand to establish what went well during the collaboration. Why did they like working with you And would theyThe work with you again If you receive positive feedback summarise their comments in a case Peru Email List study. This case study could then be posted on your website and shared on your social media. If your audience reads this they are more likely to trust you due to others speaking highly of you. This is just one example so get creative and think of other ways you can convince your audience To sum up On a final note you may have noticed that some of the content in the Content Marketing Matrix overlaps into different categories.
This is because certain content can be used for multiple purposes so it is essential to look at the buyer persona and see what their needs are at that specific point in time. Finally due to the many types of content it can be overwhelming to decide what content to share and when. It is pointless posting a variety of content that you havent thought through and has little purpose. Use the CMM to really think about where your target persona is at in their journey and adjust the content accordingly.