In this article, we will show you when it is appropriate to use each type of content and what you should keep in mind. Make yourself noticed! Reasons for using visual content In order to protect themselves from the huge flood of information, most users react with a defensive attitude and pay Lebanon Email List little attention to many advertising messages. That's why it's even more important from a marketing perspective to counteract this behavior. One way to do this is to use different types of content. This means that readers receive all the information relevant to them within a few seconds, without having to spend a long time dealing with the context.
This is due to the way the brain works: , times faster than texts and auditory signals because they only stimulate certain areas of the brain. According to Brainrules net, the brain can store information conveyed through images longer than purely textual information. Only about of people who absorb information through a text can still remember it after three days. However, the figure is for people who received the same information from a picture. Scientists call this phenomenon the “Picture Superiority Effect.