In other words: which people and knowledge do you need? Start with a broad group of colleagues, including from sales, marketing, data, IT and legal. Perhaps not everyone is relevant at all times, but it is good to keep everyone informed of developments. to scale up later. Get to know each other and each other's departments, build up knowledge of the subject together, attend training courses together and invite external parties.
Additional tips and best practices
Change management requires attention and patience. If you follow this model, you will work towards change in a well-thought-out manner. Finally, a few additional tips and best practices to keep in mind.
Find that one change data agent. The person in the organization who Turkey Phone Number both the business and technical language, who can connect and conveys news and developments with enthusiasm.
Take into account the maturity of data within the company. If there is little insight into the effectiveness or costs of marketing activities, focus on providing ad hoc insights or developing dashboards for this. This takes a first step in the acceptance of data in business operations.
Don't use too many buzzwords : talk in normal business language. Otherwise people will lose their way and drop out. The newspapers are already full of AI and Gen AI. This can really be a step too far if, for example, there is not yet a decent database with customers and product ownership.
We think you should start small in campaigns. Just start with one campaign. Or even smaller: part of the customer group. Another advantage is that you can compare the old and new approaches. We are in the middle of the orange fever. Thousands of Dutch fans are out and about, traveling to Germany, present in the stadium or visiting the local pub to follow the matches. A good moment to reflect on the question of how you actually build up and retain such a loyal fan base. How does the KNVB approach this?