For Reference, the Top 25% of Advertisers Acquista Il Database Email on Google Ads Have an

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average conversion rate of 11.45%. While these benchmarks can be helpful, it’s important to Acquista il database email remember that the definition of a good conversion rate for PPC varies according to your industry, your location, and numerous other factors. In the next section, we’ll look at some tips for increasing your PPC conversion rate. How to increase your PPC conversion rate You can use numerous conversion rate optimization methods to get more value out of your ads and increase your conversion rate. Here are Acquista il database email five tactics to try: 1. Make sure your ad copy and landing pages align One way to increase your conversion rate is to make sure your ads and landing pages align closely.

They should focus on the same offer so that users get what they expect Acquista il database email when they click on your ad and go to your landing page. You want to use similar language in your ad and on your landing page, so it’s clear that the two are connected. So, for example, if your ad says “Buy running shoes now,” you don’t want to take users to a page where Acquista il database email they can buy cleats or a page where they can learn about the different types of running shoes.

They should land on a page where they can do what the ad says — buy running shoes now. Here’s an example of a Google search Acquista il database email ad from Nike and the corresponding landing page. The ad says “Shop Running Shoes,” and it takes you to a page where you can browse all of the company’s running shoes. PPC ad for Nike running shoes on Google SERP Nike running shoes landing page In addition to improving conversion rate, aligning your ads and landing pages also increases your Acquista il database email quality score in Google Ads. Google uses this score when calculating how much advertisers pay per click and how it ranks ads. A higher quality score means lower costs and better rankings.