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a network of authorized distributors who sell your products. How manufacturers can 购买电子邮件列表 create a channel partner marketing strategy Now that you have the answer to the question ‘what is channel partner marketing,’ how can you create a channel partner marketing plan? If you’re the company producing the products or services, what should you consider when creating a channel partner marketing strategy? As a manufacturer, you’ll need to keep your company’s goals and needs in mind, as well as those of your channel partners. You want to create a channel partner marketing strategy that helps your partners to increase their sales and benefits your 购买电子邮件列表 company, your partners, and your customers.

The following tips can help when creating a channel partner marketing strategy: Find the right partners Choosing the right channel partners is crucial for setting both your manufacturing company and your dealers up for 购买电子邮件列表 success. Before selecting channel partners, develop a profile that describes your ideal candidate for a channel partner agreement. Consider factors such as potential channel partners’: Size Location Potential and established customer base Sales capacity Company values Defining these characteristics will help you make sure your sellers are good fits for your manufacturing company and customers and will increase your 购买电子邮件列表 chances of success.

Create a brand standards guide Another essential step is creating 购买电子邮件列表 a brand standards guide and distributing it to your marketing partners. A brand standards guide defines your brand and describes the branding elements you use to create a consistent brand identity, even when working with numerous third parties. This document ensures your channel partners understand your brand and keeps your employees, your channel partners, and any third-party marketers on the same page. Here are some of the elements you should include in your guide: Your brand mission and vision explain why your company exists and where you want to go in the future. Your target audience is the people you want to reach with your marketing — your ideal customers. Your brand personality defines 购买电子邮件列表 your brand’s characteristics.