Possible uses of location

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Intelligence With the invention of the smartphone and the ability to quickly process large amounts of data, location intelligence is becoming increasingly relevant for many business areas. Smartphones and GPS provide precise location data, so movement flows can be reconstructed in real time. With the Internet of Things, more and more location data is being collected and the analysis options are becoming better and more precise.

Movement data from individuals, for example, provides DB to Data information about purchasing behavior in stores. The data can be analyzed and examined for movement patterns. If the most common movement patterns of customers are known, products can be positioned optimally. In addition, the movement data in conjunction with data on the products purchased can provide valuable information about the customer's consumption behavior. For example, a customer always.



buys the same products in the same shop on Monday evening, but suddenly no longer buys them. With the help of location intelligence and geofencing, we can send the customer a marketing email as soon as they walk past the shop and draw their attention to the range and the store with personalized product recommendations. If a customer wants to expand their customer base in a certain age group, targeted marketing.