Be customer-driven: Merely having data does not mean Image Masking Service you are a data-driven organization. Rather, it’s about what you do with the data. Brands that hoard data but fail to act on it often end up delivering a one-size-fits-all experience to buyers. For example, they might serve the same Web content to all visitors without segmentation, or fail to A/B test their campaigns. Being data-driven in marketing Image Masking Service means making decisions about how to activate data on behalf of the buyer. How can you use the data you’re collecting to Image Masking Service deliver a more relevant, tailored experience to a customer? 2. Operate with responsibility: Collecting customers’ data puts the onus on you to be responsible with it. This doesn’t just mean protecting it from hackers, though that is critical. Being data-driven means your team has signed an invisible contract to do two things.
Create value in every interaction: If we collect a customer’s information, it’s our responsibility to use it to enhance that customer’s experience by adding value in every interaction. If not, Image Masking Service why bother collecting data in the first place? Challenge internal assumptions: Our assumptions about buyers are often what drive broad-based, one-size-fits-all marketing. But data tells the truth. To be data-driven, Image Masking Service marketers must listen to what the data is telling them, even if it contradicts their long-held beliefs about buyers. As a CMO in the age of data, your job is to make everyone on your team clear on these new responsibilities. 3. Maximize three core skills: Before you issue a mandate to your team about harnessing your data