Google has encouraged and encouraged small structures in the United States to use Google+Local and its advertising counterpart Google Adwords Express, with studies and numerous advices. #OnTheMap #SBW15 Google does not only focus on big budgets, high value-added products and new digital uses. It also wants to extend its daily coverage to all economic players . For this, the telephone will undoubtedly remain one of the keys to the future of Google. It is now possible to compare your ads with those of competitors (current auction impression rate) and with those of market leaders (average impression rate of the 5 best performing players on the keywords) 工作职能邮件数据库.
For merchant 工作职能邮件数据库 sites that use the Google Shopping program, the review/rating system can finally be displayed in AdWords ads . These opinions are collected from different sources: merchants, third-party aggregators, editorial sites and users 工作职能邮件数据库. In the US, an average click-through rate increase of 5% was seen on these review ads, which are now available in France, Germany and the UK. Consequences on advertising campaigns: AdWords is constantly evolving, like most Google solutions. It's not just cutting-edge innovations reserved for large budgets. The Google Shopping marketplace makes small merchant sites visible. The new impression share benchmarks give useful information to challengers 工作职能邮件数据库.
These developments maintain healthy competition in Google's advertising program. ThinkwithGoogle is a source of inspiration and reflection 工作职能邮件数据库. You will discover day after day the data that we study and the trends that we follow. Moreover, thinkwithGoogle France explores future prospects and deciphers for you the digital campaigns whatever the sectors, the platforms or the audiences." This upgrade is not trivial. To ensure the continuity of the data collected, it is necessary to: delete old tracking codes, add the Google Tag Manager code, configure the Google Tag Manager and Google Analytics interfaces. These actions must therefore be carried out in a pre-production environment so as not to lose data 工作职能邮件数据库.
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