For example, instead of targeting 18- to 35-year-old females with an ad for yoga pants, you can directly target them at the yoga studio after they enroll for a class and may be looking for a new pair. 9. Mobile App Development First you needed a mobile-optimized website, then you needed a mobile app, and now many companies are combining the two via progressive web apps. Progressive web apps are a blend between a website and app that allows push notifications and offline access without requiring visitors to download Italy Phone Number List a separate mobile application. Given that most mobile app usage occurs on email, social media, messaging, and browser apps, progressive web apps allow marketers to abandon underperforming app initiatives. Instead, they can focus on building progressive web apps that marry the best parts of both sites and apps: faster load speeds, push notifications, the ability to have an icon on a phone’s home screen, and the ability to be indexed by search engines. 10.
Speedy Website Experience Quickly loading websites and pages are good for SEO and users: almost half of people will abandon a site if it takes more than three seconds to load, according to Kissmetrics. This year, Google made it simpler than ever to improve page load speeds on mobile by introducing the Accelerated Mobile Pages Project (AMP). Sites that implement AMP serve stripped-down content on mobile that allows mobile pages to load much more quickly. Quick loading sites are critical, especially on mobile where people may have limited time for browsing and finding solutions to their problems. Slow page speeds have a huge impact on bounce rate: Google’s research on its own site found that by expanding search results from 10 to 30, it increased load times by half a second, leading to a 20% drop in traffic. Planning for the Future There have been major changes in social media, mobile apps, SEO, wearables, and big data this year—and you can be sure there are many more coming.
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