There are services that allow you to know the average

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Bappy
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Joined: Thu Jul 28, 2022 8:41 am

There are services that allow you to know the average

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For example, Google Keyword Planner is a place to start . It tells us what is the minimum cost to appear within searches and the maximum cost, as well as the volume of searches. For free, we can also find Google Trends or Ubserguggest, a tool that belongs to the SEO specialist, Neil Patel. And the cost per click? These tools also often give an approximate cost per click , based on what people bidding on the same keywords are paying. How much to invest in Facebook Ads? When we talk about Facebook Ads , we also refer to Instagram, because its Ad Manager allows us to control advertising on both platforms. Unlike Google, Facebook Ads does have a daily minimum of one dollar per advertising campaign.

Another difference is that Facebook is a social network, where you must search for your prospects. On Google, people search for you. That means that, unless you know your niche perfectly and know how to target it precisely by segmenting your campaigns , you will probably want to give the search engine more budget. Let's imagine that you distribute a course, whose price is 100 dollars. To maintain profitability, you can't spend more than $50 for each sign-up and you want to sell a total of 30, so you'll need to invest $1,500, with an expected profit of twice that. However, it is not guaranteed that you will get phone database those results for the imposed CPA , as it will depend as always on the competition and your segmentation. How much to invest in traditional media? When we talk about traditional media we refer to the mass media, such as television, radio or the written press. You may be wondering why invest in these media, that is, it is very clear that the behavior of our consumers has evolved and being part of an online community is the same as existing today. However, formulating an offline marketing strategy in an increasingly Internet-connected world is the real key to marketing success. According to Ipsos Media, today 87% of people watch TV with a device in their hands. This can be your cell phone, a tablet, your laptop .

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And that is a key moment to capture the attention of the viewers. In addition, according to another study, this time from the Harvard Business Review, approximately 73% of people combine the physical and digital channels before making a purchase. But as if that were not enough, we list some advantages of investing in traditional media in the middle of 2020: Create opportunities for interaction and engagement (loyalty) between your consumers and brands. Tell stories with a much more personal journey and better argued reasons, thus improving the user experience. Recover the attention of viewers in moments of distraction through storytelling or very creative strategies. So now yes, how much to invest in traditional media? As in the previous cases, it depends. Return on investment (ROI) should be your compass. If you invest $10 and get $1,000 in return, that's great , but how do you know? Through something that we have emphasized before: the formulation of your target audience. As you learn more about their habits, interests and behavior, you will be better able to know exactly where to place your ads. And when we say the word where we mean what segment,
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