The importance of the correct allocation of resources and the definition of a cohesive strategy Another factor that can affect the success of your online marketing budget. If the budget allocated Job Function Email List to the campaign is too small or is not spent effectively the results can be weak. It is important to allocate enough budget to promote the campaign on relevant channels and to carefully monitor expenses to obtain the best ROI Return on Investment. Also the lack of a coherent strategy can lead to the failure of your online marketing campaign.
Your campaign does not have a welldefined and cohesive strategy it may not have a clear direction and may not generate the desired results. Make sure you have a wellthoughtout action plan that includes clear objectives coherent messages and appropriate promotion channels. Another important aspect is to make sure that you are addressing the right target audience. If your campaign does not reach the right people the results will be poor. It is essential to understand the target audience very well and to make sure that the message and promotion channels are adapted to reach those people.