Communication is understood

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What happens if you need to segment the traffic that comes from an offline activity and you want to create a lookalike audience that you can play with, for example, with a massive display campaign? Well in that case you can exploit the power of UTMs, and read our Case Study with Tutorial that explains how to do it Because they are important Although UTMs are a somewhat dated technology, and today often replaced in PPC.

Especially with the advent of Google Analytics 4 , and the new Google tracking scripts, they are a fast, platform-independent and very practical way to segment the traffic being analyzed, create C Level Contact List super-performing remarketing lists, and above all be able to quickly do what they were created for: evaluate the performance of a Campaign. How to build them quickly If you don't know how to create UTMs.



You can use the free tool that Fuel LAB recommends. Data Quality Principles Warning: for your Data Quality, you should choose unique and easily traceable names and encodings , otherwise you will struggle a lot in Analytics to keep the workflow organized . To give you an example of how to do it, we'll tell you how we do it at Fuel LAB. To begin with, custom Sources are all standardized.