To create advertising campaigns on social networks it is very important to photo retouching know the meaning of targeting and retargeting. Not only must social ads experts master these two concepts, but they should be known to all those who work in digital marketing and also to entrepreneurs who decide to invest in advertising. In this article we will start from the definitions and then highlight the benefits of targeting and retargeting. You might be interested in "Social Media Marketing from definition to use in B2B" What targeting means and what it is for targeting To understand what targeting is, just start from the translation of "target" target, objective.
Social media targeting consists of a system of selecting user characteristics that leads to showing ads and posts to a targeted audience . Social platforms provide the advertiser and, sometimes, the person posting content with a series of targeting functions that direct the message only to those who should be interested in it. Some of the main options that can be selected concern Demographics Places Tongue Qualification Profession Interests and passions Online behavior Devices and operating systems used By.