The good news is that most professionals are quite familiar with LinkedIn, so they will easily be able to interpret results obtained from the platform during your ABM campaigns. LinkedIn Options and Best Practices for ABM When creating your ABM strategy, count on LinkedIn as your best ally. LinkedIn offers a wide variety of options for businesses looking to scale their Marketing and Advertising efforts. For ABM in particular, we should look into the options below # are options for LinkedIn Ads, while # work best with LinkedIn Sales Navigator LinkedIn Sponsored Content Sponsored content campaigns are often used to display relevant content to a certain segment of your audience. Create targeted content and creative assets personalized for each of your custom segments. Some different formats include single image ads, carousel ads, and video ads. Best Practice Single image ads need to be your most creative content in order to stand out, use carousel ads to display different options with your products services, and video ads are for visually explaining processes.
Sponsored InMail These are direct outreach messages from a sales
photo editing servies rep or sharing a personalized offer. InMail helps us engage hard to reach audiences. InMail is high quality and low frequency, meaning these messages have more weight than a random email. Also, check out this brand new feature called Conversation Ads in to messaging. Best Practice Choosing the right sender and subject line, as well as a straightforward message and CTA, will help improve your conversion rate.
Website Retargeting Retargeting is a great way to send a gentle reminder to potential leads. The fact is, sometimes people need to check out the options and think before making a decision; however, oftentimes we don't re engage unless we get a reminder. For businesses, a great ABM tactic for LinkedIn is to re engage website or Landing Page visitors by using retargeting and conversion tracking. Best Practice Don't go overboard on re targeting or your audience will get annoyed or frustrated with your content.
