The choice is now on a philosophy, a technology, an ingredient, a personalization. The brand understood this perfectly, since these are the keywords it chose to identify its Waso page on its website. SEO agency: changing expertiseThe term “products” is relegated to third position, while the term “philosophy” is in first place. And the brand goes even further in the personalization work, thanks to the “wasoscope” device and this invitation: “Discover your waso profile”. This will of course allow it to collect data while responding to the desire of Millennials to have a tailor-made choice. As the magazine Influencia deduces : "the personality of an individual becomes.
The direct means of expression of the values of a brand, signing the apogee of an ever more authentic and individualized communication". In an article in the Harvard Business Review , Matthieu Deboeuf-Rouchon, director fax list of the web & e-business department at IIM Paris-La Défense, talks about the “ data revolution ”. He mentions a new distribution of cards between David and Goliath, because according to him: "SoLoMo" (social, local, mobile) and "ATAWAD" (Any Time, Any Where, Any Device) strategies can today take on a real resonance and create value instead of simple push campaigns.
When we know that data makes it possible to develop turnover in a consistent way, by better targeting our campaigns, while spending less, we can guess that large groups will soon adapt so as not to be pranced by emerging, agile and innovative brands. This one points out the brake of the machines in the analysis of the language, because they regularly come up against the subtleties of the sarcasm.
Us Want To Buy The Products It Represents
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