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Marketing automation: what is it and what are its advantages?

Posted: Thu Aug 04, 2022 3:44 am
by luckyakter
Marketing automation or marketing automation is a software tool that speeds up the automation of all the processes of a digital marketing strategy. One of the objectives of marketing automation is to save costs and money on digital strategies to sell more and more. At the time of implementing this technique, it allows you to create a more direct experience and relationship with the client, it is possible to automate the sending of emails and SMS, the segmentation of your contacts depending on their behavior, the design of lead nurturing or lead scoring and automatic responses for a specific event. Most companies or brands have this technology, but for it to work 100% it is important to correctly execute the marketing strategy and the management of the campaigns that they want to carry out in order to meet the objectives proposed from the beginning with greater speed and ease.

The 5 advantages of marketing automation marketing automation To be successful in a marketing automation project, it is important that you are clear about what you really want to achieve, your short- and long-term goals, and the channels you will use to communicate and get the Special Database message across. Some of the advantages of marketing automation are: 1. Segment and personalize your customers By segmenting the database of your users automatically, it will save you a lot of time and you will not have to do it manually. This will allow you to get to know your customers in depth, personalize each message and classify them according to their needs or interests. This will achieve loyalty from the zero moment. In addition, through automation, you will be able to accompany them in a non-intrusive way at each stage of their purchase that each customer finds.


Multi-channel integration Sometimes it seems unbelievable that one can create different campaigns on different channels, for example, on Facebook, Twitter, Instagram, email marketing, and/or blogs, but that is the secret of all this: impact users from various platforms. It is a more direct, simple way to catch and convert that user into a customer. It is important that communication on all channels has the same coherence for the visibility of your brand, this will generate more impact on customers. 3. Planning Marketing automation will allow you to plan your campaigns in advance and schedule the sending of emails or messages for the correct date, user and time. For example, you leave all the content of your social networks scheduled for the entire week with the caption, the images or videos that you want to publish and the hashtags that you are going to use.