B2B content marketing has become the white bread for Content Marketing. It's on every B2B marketer's menu. And sadly many are just as appealing as white Special Database bread. It has texture, and taste and zest. In addition, it often does not have a solid foundation. Enough content without a strategy, it's not a solid part of a B2B marketing strategy. However if done correctly it works.
According to the Content Marketing Institute , content marketing costs 62% less than outbound marketing. So, how can you market your content marketing to attract an audience? What do you need to do differently? Content Marketing Contents [ hide ] 1 5 Content Marketing Tips 1.1 Document your Strategy 1.2 Create a Strong Email Marketing Strategy 1.3 Invest in video content 2 Content Marketing educate your customers 2.1 Content Marketing invest in Paid Promotion 3 Conclusion 5 Content Marketing Tips Document Your Strategy Only 39% of B2B marketers have a documented content strategy. But why is a documented content strategy important? The main reason for having a documented strategy is to keep you on track.
Throughout the content creation process, you and your team have a road map so you're on the same page ensuring fewer overdrafts along the way. Start with a clear understanding of your audience. Review the demographics that make up your target audience. Monitor factors such as: Their work Their Company Geographical location Age range Once you've targeted your target audience, it's time to focus on your goals. Decide what you want to achieve with your content marketing. This may include increased visits, sales calls or campaign interactions. Once your audience and goals are focused. You are ready to plan your content. Remember to vary the format of your content enough to keep your audience engaged. Include a good mix of written, visual and audio content that will engage all members of your audience. Do they prefer long term blog posts or something more visual.
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