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The social network does not want to stop there and is developing more and more solutions so that its users no longer need to look elsewhere. Articles, an almost unknown functionality, benefits from a major facelift: it now allows everyone to write with simple formatting: images, intertitles, bullete...

On the other hand, the web analytics culture remains very far from the general public. The United States, well ahead in the use of digital in the public and political sphere, offers some traffic data, from more than 4,000 government sites. It is even possible to download the datasets. Google service...

It keeps adding new proposals for its users: videos, Instagram, WhatsApp, "M" virtual assistant, photo sharing with Moments, Facebook Lite for emerging countries, etc. To try to capture more content, the old Articles (or Notes) functionality has been updated and makes it easy to publish si...

Consequences on the performance measurement of your site: The new system offers long-awaited features, improvements and innovations. For sites using the old version of Google Analytics, the only question to ask is "when should this update be planned again?". Depending on the complexity of ...

Google has encouraged and encouraged small structures in the United States to use Google+Local and its advertising counterpart Google Adwords Express, with studies and numerous advices. #OnTheMap #SBW15 Google does not only focus on big budgets, high value-added products and new digital uses. It als...

In the advertising results as in the natural results, Google seeks above all to satisfy its users, who often want an immediate answer to their question. The solutions it offers are therefore more and more direct, to give everything, immediately and at the right time . The share of digital in adverti...

New advertising formats or placements are appearing, particularly for mobile: Facebook offers Install and Buy buttons for app promotion. On computer, it is possible to insert advertising videos in news feeds . On mobile, apps can now be featured in the carousel format . The carousel format of Facebo...

Positioning of identified competitors, new players, use of interstitials. Google Mobile results will increasingly be populated by apps , whether or not they are installed on the device being used. Microsoft's Bing search engine will switch to HTTPS this summer. It follows most web giants. The move w...

The variations in the results are however sometimes rather brutal because they result from a voluntary action of Google, which seeks to propose the best results among the innumerable quantities of Web pages. To optimize a site and improve its positioning, you must therefore be aware of its strengths...

It is therefore necessary to ensure the quality of these pages and their information: accuracy and freshness of the data, photos, opinions, etc. The weight of local research continues to increase. More and more local information is available on the web, there are more and more smartphones and uses h...